Tap In

TAP SIGNALS

Everything your marketing touches.Connected. Managed. Ready to ask.

Your marketing data lives everywhere—ad platforms, CRMs, spreadsheets, databases, partner systems, and tools unique to your business. Tap brings it together, keeps it working, and makes it ready when someone needs an answer.

Map my marketing universe Explore 10,000+ connections
Tap Marketing
Intelligence MemoryCONNECTED
MEDIACRMANALYTICSCOMMERCECUSTOMER
EMAIL & LIFECYCLESOCIALCOLLABORATION
FINANCE & REVENUEWAREHOUSESINTERNAL & PROPRIETARY
10,000+ available connections—and the universe keeps growing.
Proprietary Signals welcome.
Continuously monitored.

THE CONNECTION IS NOT THE HARD PART

Connecting a source is easy.Keeping many working is no joke.

The first sync is the easy part. Then credentials expire, APIs change, fields move, definitions drift, and historical numbers get restated. Tap handles that work so your team doesn’t have to.

ABOVE THE SURFACE

Connect the source

One authentication. One successful sync.
The part everyone sees.

Google Ads
CONNECTED

BELOW THE SURFACE — EVERY DAY, FOREVER

Tap catches the changes, repairs what breaks, and keeps the numbers people rely on from quietly going wrong.

ACCESSAuthentication · Credential rotation · Permissions · Account hierarchies
CHANGEAPI-version changes · Schema changes · Field mapping · Rate limits
DATA QUALITYHistorical backfills · Incremental updates · Deduplication · Data normalization · Identity matching · Time zones · Currency conversion
RELIABILITYSync monitoring · Data freshness · Error recovery · Auditability

REAL ISSUES. AUTOMATICALLY HANDLED.

Token expiresTap re-authenticates
API changesTap updates the integration
Field renamedTap remaps it
Sync delayedTap validates and repairs
History missingTap backfills it
ALL SIGNALS HEALTHY

The connector is the beginning.Tap manages everything that comes after it.

BUILD WHAT MAKES YOU DIFFERENT

Your team should not become an integration company.

Let your engineers build what makes your company different.

Without Tap: a marketer is overwhelmed by API documentation, access tokens, field mappings, and failed sync alerts, asking since when this was marketing.
With Tap: the marketer returns to campaign strategy while connections are managed in the background.
Tap

Tap keeps your connections working in the background.

  • Google AdsConnected
  • MetaMonitored
  • SalesforceRepaired
  • SnowflakeValidated
  • ShopifyAlways current

10,000+ CONNECTIONS

If it matters to your marketing, Tap can probably connect it.

And if it cannot yet, we will find a path.

18 connections featured

  • Google Ads
  • Meta
  • TikTok
  • LinkedIn
  • YouTube
  • Microsoft Advertising
  • Salesforce
  • HubSpot
  • Shopify
  • Amazon Ads
  • Google Analytics 4
  • Adobe Analytics
  • Klaviyo
  • Mailchimp
  • Stripe
  • Square
  • Snowflake
  • Databricks
  • And thousands more.

THE SIGNAL LIFECYCLE

Tap does more than move data.

  1. Discover & connect

    Find and authenticate your sources.

  2. Map & normalize

    Make Google, Meta, Salesforce, your files, and your internal systems agree on what the numbers mean.

  3. Monitor & repair

    Catch broken connections and bad data before someone builds a report with them.

  4. Govern & use

    Decide who can see what—and make the data ready for real questions.

Why did acquisition costs increase last month?

Acquisition costs increased 24% last month, driven by higher CPCs on Google Ads and increased competition on Meta, partially offset by stronger conversion rates on Shopify.

  • Google AdsGoogle Ads+32% CPC
  • MetaMeta+28% CPC
  • ShopifyShopify+18% CVR

Once your Signals are ready, stop hunting through platforms. Ask.