Problems Tap solves

Since when was this marketing?

Your team came to understand customers, create demand, and grow the business—not connect data pipes, rebuild reports, chase numbers, and wait days for answers.

Tap takes on the work that keeps marketers from marketing.

The Marketing Plumber episode posterThe Marketing Plumber

THE WORK THAT STOLE MARKETING

Your marketing team is doing everyone else’s job.

Every new tool promised to make marketing easier. The work between the tools landed on marketers.

A marketer handling multiple specialist responsibilities while her campaign and customer strategy work waits beside her.
  • Data Plumber
  • Reporting Analyst
  • Performance Investigator
  • Executive Storyteller
  • Platform Administrator

The marketing work is still waiting.

QUESTIONS THAT SHOULD NOT BE THIS HARD

You have the data. Why is the answer still so hard to get?

A marketer surrounded by disconnected notes and reports, wondering why the same data produces different answers.

Which campaign actually drove the sale?

Media:Multiple campaigns reached the customer
CRM:The sale closed later
Sales:Several touchpoints mattered
Finance:Revenue sits in another system

Each system is correct. None of them has the whole answer.

CHOOSE A QUESTION

Episode 02

Welcome to the Dashboard Museum.

Dashboard Museum episode posterDashboard Museum

Dashboards show what someone thought to measure. Tap investigates what you need to know now.

THE BEST ANSWER IN MARKETING

Get used to saying yes.

Chances are, we’ve helped another marketing team solve something close to it. And if we haven’t, you won’t be left alone with a help article. We’ll work it out with you.

Bring us the question everyone keeps saying is too hard. We’ll help you get to yes.

BOSS

Can we explain why revenue dropped?

YES.

CLIENT

Can we see performance across every market?

YES.

SALES

Can we tell what created real opportunities?

YES.

LEADERSHIP

Can we have the answer before tomorrow’s meeting?

YES.
YES.