OUTDOOR BRAND
EXPERIENCEOUTDOOREXPLORE
The new colorway is creating retail demand before paid media peaks.+42%search demand
+28%store visits
3.6xpaid efficiency
+51%revenue lift
More launch inventory toward the Mountain region
MARKETING INTELLIGENCE AS A SERVICE
Ask your
marketing
anything.
Tap connects the places your marketing data lives, keeps them working, and helps your team answer the questions that usually turn into another spreadsheet—or another week of waiting.
More than software. An experienced marketing intelligence team is behind it.
Google Ads
Meta
GA4
Salesforce
Call Tracking
Ecommerce
Sales Response Timing
Revenue Attribution (Our Logic)
We generated 28% more leads. Why is revenue flat?
TAP FOUND THE BREAK
The leads were real.
The follow-up wasn’t.
+28%lead volume
11 min → 3.4 hrresponse time
−61%conversion
vs. normal
vs. normal
Restore the 15-minute follow-up workflow before adding more media spend.
Added to Thursday’s client brief. Alert active above 30 minutes.
15+ years of marketing-data experience
10,000+ connections
Built for brands and agencies
Proprietary Signals welcome
Permission-aware intelligence
Your marketers are wearing too many hats.
Signals are everywhere. Your team is already stretched thin.
Data PlumberConnecting, cleaning, matching data
Reporting AnalystPulling reports, answering requests
Performance InvestigatorFinding what changed and why
Executive StorytellerTurning data into executive narratives
Platform AdministratorManaging access, definitions and tools
Metrics don’t match across platforms.
CustomersUnderstand your audience
StrategyFind new opportunities
CreativityFocus on what works
DecisionsAct with confidence
GrowthDrive stronger results
Tap takes the work that keeps your team from marketing.Fewer hats. Better marketing.
All the power of Tap.
None of the platform to navigate.
We don’t make your team learn another system. We set Tap up around the questions they ask, the work they already do, and the answers they need to deliver.
OUTDOOR BRAND
HOSPITALITY EXECUTIVE
Daily briefing
Good morning,
Elena.
- The Hill CrestHighest early weekend opportunity.
- The Hill CrestHigh occupancy; review availability.
- Maple GrovePace ahead of plan; review pricing.
- Executive briefReady for your review.
Start with intelligence
AGENCY
Agency Command Center
FRIDAY ACTION
Three clients need a new performance story before Friday.
Client health2 at risk
Revenue risk1 high
Story drawers3 pending
Data healthAll good
ClientOpportunityNext stepOwnerDue
CConquer BrandExpand retail media reachDraft storyAlexApr 10
BBOS RetailNew category creative testPrepareJordanApr 10
NNorth GroupOptimize budget allocationMake storyTaylorApr 11
THE TAP INTELLIGENCE PLATFORM
10,000+ connectionsGoverned evidenceBusiness logicPermissionsContinuous intelligence
Your organization can be complicated. Using Tap shouldn’t be.
THOUSANDS OF MARKETERS. ONE ADVANTAGE FOR YOUR TEAM.
Your team—backed by everything we’ve learned.
We’ve watched thousands of marketers wrestle with the same problems. We know where teams usually get stuck, what strong teams do differently, and which questions are worth asking next. Tap brings that experience into your business.
WHAT WE’VE SEEN WORKAcross thousands of marketers
Your businessSignalsContextGoalsCustomersDefinitions
Get it right
See what others miss
Decide better
Set the standard
Then we watch what happens, learn from the result, and help your team make the next decision even better.
From “What happened?” to “Here’s what we should do.”
Here’s how Tap reached the answer you saw above.
Our leads increased, but revenue didn’t. What changed?
MOST DASHBOARDS STOP HERE.
What happened
+28%↑ leads
−3%↓ revenue
JanFebMarAprMayJun
Lead volume increased significantly, but revenue remained flat.
A dashboard can show you this.Why it matters
Conversion rate
CurrentNormal range
Below normal rangeJanFebMarAprMayJun
You are paying for more activity, but it is not turning into more revenue.
What Tap found
Campaign mixMore low-intent audience
Sales response timeSlowed significantly
Audience mixHigher share of early-stage
ConversionLower across affected segments
Follow-up slowed from 11 min to 3.4 hr.
11 minPrevious3.4 hrNow
Two things changed at the same time: more leads came from lower-intent audiences, and sales started taking longer to respond.
What to do next
- Restore the 15-minute workflow
- Re-enable response-time alerts
- Monitor conversion by audience segment
Shift spend toward higher-converting segments and repair the affected follow-up workflow.
How to communicate it
Client-ready narrative
Executive summary
Key evidence
Recommended action✓ Restore response time✓ Review audience mix
An explanation you can give your boss or client without spending the afternoon building another deck.
+28%↑ leads
−3%↓ revenue
JanFebMarAprMayJun
Lead volume increased significantly, but revenue remained flat.
A dashboard can show you this.MOST DASHBOARDS STOP HERE.
Conversion rate
CurrentNormal range
Below normal rangeJanFebMarAprMayJun
You are paying for more activity, but it is not turning into more revenue.
Campaign mixMore low-intent audience
Sales response timeSlowed significantly
Audience mixHigher share of early-stage
ConversionLower across affected segments
Follow-up slowed from 11 min to 3.4 hr.
11 minPrevious3.4 hrNow
Two things changed at the same time: more leads came from lower-intent audiences, and sales started taking longer to respond.
- Restore the 15-minute workflow
- Re-enable response-time alerts
- Monitor conversion by audience segment
Shift spend toward higher-converting segments and repair the affected follow-up workflow.
Client-ready narrative
Executive summary
Key evidence
Recommended action✓ Restore response time✓ Review audience mix
An explanation you can give your boss or client without spending the afternoon building another deck.
8:12 AM — Tap notices
Unusual lead-to-revenue pattern detected.
8:14 AM — Tap investigates
Changes analyzed across channels, audience, response time, and conversion.
8:16 AM — Tap recommends
Findings and recommended actions ready.
Before the meeting — Tap communicates
Client-ready summary and visuals generated.
Then Tap keeps watching
to see what happened next.
to see what happened next.
Tap keeps watching to see whether the fix actually worked.
Not another report. Intelligence your team can act on.
SEE TAP IN ACTION
This is what marketing intelligence should feel like.
All the power is there. Your team only sees what it needs.
Meet the intelligence layer your marketing team has been missing.
READY FOR WHAT’S NEXT
Tap into your potential.
Tap puts a powerful platform and an experienced marketing intelligence team behind yours—so your people can spend less time chasing answers and more time doing their best work.
A powerful platform underneath. A team behind you.